How to Repost Instagram Post: A Simple Shopify Guide

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Knowing how to repost an Instagram post isn't just a technical trick—it's a smart way to boost your engagement and save a ton of time. It's all about sharing another user's content (with proper credit, of course) to your Story, Feed, or Reel to tap into authentic content and build a real community.

Why Reposting on Instagram Drives Real Growth

Reposting is way more than just filling gaps in your content calendar. It’s a powerful strategy for building an authentic brand. When you figure out how to repost properly on Instagram, you unlock a sustainable way to connect with your audience without having to create every single piece of content from scratch.

At its heart, reposting is about celebrating user-generated content (UGC). Think of UGC as the best kind of word-of-mouth marketing. When a customer posts a photo with your product, they’re giving you powerful social proof that shows other potential buyers that real people genuinely love what you sell.

Sharing this kind of content is an instant credibility boost. It also builds a genuine community by making your customers feel seen and valued. For Shopify merchants, this strategy translates directly into trust, which can turn follower engagement into actual sales. It’s a powerful cycle of community, credibility, and commerce. We dive deeper into this in our guide on how to sell on Instagram with Shopify.

Maximize Your Reach with Smart Reposting

The benefits go far beyond just brand perception. With Instagram on track to hit 3 billion users by 2026, tapping into the power of reposting is a no-brainer. Instagram’s algorithm tends to favor content that's already getting good engagement, and shares are a big factor in that.

For Shopify merchants using tools like LinkShop, mastering this is a direct path to growth. In fact, a 2025 analysis found that mixing reposts into a 3-5 weekly post schedule can double follower growth. You can see more insights in the latest Instagram stats for businesses. By building a reposting strategy, you'll save hours on content creation while amplifying your brand’s reach and authenticity.

Your Guide to Reposting on Stories, Feed, and Reels

Knowing how to repost on Instagram is one of those core skills every brand needs. Think of it as your go-to move for sharing great content—whether it's yours, a customer's, or a partner's—across all the different parts of the platform.

Let's walk through exactly how to share content to your Stories, Feed, and Reels. Each one has its own quirks and best uses, so knowing the right way to approach them will help you repost with confidence and a clear strategy.

This is easily the most common and quickest way to repost. Sharing a post to your Story is perfect for giving a quick shout-out to a customer, highlighting a new product from your feed, or just drawing temporary attention to something cool without adding it to your permanent grid.

It's super simple. Find the post you want to share (it can be anyone's, as long as their account is public) and tap the little paper airplane icon right below it. The very first option you'll see is "Add to story."

Tap that, and the post instantly appears as a sticker in your Story editor. Now you get to be creative. You can:

Pinch and drag to resize or move the post sticker.

Tap the background to cycle through different colors.

Layer on your own flavor with text, polls, music, or GIFs to add context.

This whole process takes seconds and is a fantastic way to keep your audience engaged and in the loop without messing with your carefully curated feed aesthetic.

Reposting Content to Your Feed

For a long time, getting someone else's post onto your own feed was a manual hassle, usually involving screenshots or third-party apps. Thankfully, Instagram has started rolling out a native "Repost" feature, which works a lot like the retweet function on X (formerly Twitter). It's still being tested, so you might not have it just yet.

If you do have access, you'll find the "Repost" option in that same share menu (the paper airplane). Tapping it lets you add the post directly to your feed, complete with clear credit to the original creator. This is a massive improvement for sharing user-generated content (UGC) and collaborating with partners.

A smart reposting strategy, especially with UGC, can directly fuel your growth. It’s a cycle that builds community, then credibility, and ultimately drives sales.

This flow shows that reposting isn't just about filling your content calendar. It's a powerful business driver.

Instagram Reposting Methods at a Glance

Trying to decide which reposting method is right for you? It really depends on what you're trying to achieve. This table breaks down the different options to help you pick the best tool for the job.

Method	Destination	Ease of Use	Best For
Share to Story	Instagram Story	Very Easy	Quick shout-outs, daily highlights, and promoting feed posts.
Native Repost	Instagram Feed	Easy (if available)	Sharing high-quality UGC and partner content with clear attribution.
Reels Remix	Instagram Reels	Moderate	Reacting to trends, collaborating with creators, and adding commentary.
Third-Party Apps	Feed, Stories, Reels	Varies by app	Scheduling reposts in advance and batching content.
Manual Screenshot	Feed, Stories	Tedious	A last resort when no other option is available.

Ultimately, the best method is the one that fits seamlessly into your workflow and helps you connect with your audience.

Reels are your ticket to massive reach, so knowing how to share them is crucial. You can easily share any Reel to your Story using the same paper airplane method we've covered.

But the real engagement comes from the "Remix" and "Sequence" features. A Remix creates a side-by-side video, letting you react to the original Reel in real time. A Sequence lets you tack on your own clip at the end. To find these options, just tap the three dots (...) on any Reel and choose "Remix." It's a brilliant way to jump on trends or add your brand's unique spin to popular content.

And if you're looking to bring in content from other platforms, we have a helpful guide on how to post a YouTube video on Instagram. For those using specialized tools to manage social media, finding one with a solid upload feature for effortless reposting can be a huge time-saver.

Finding the Right Reposting App for Your Business

While Instagram’s built-in sharing features are handy for a quick, one-off post, they just don't cut it when you're a growing Shopify brand. When reposting becomes a real part of your content strategy—especially with user-generated content (UGC)—you need something more powerful. A dedicated third-party app can seriously save you time and make your entire workflow feel more professional.

The biggest win here is workflow automation. Forget the tedious cycle of screenshotting, downloading, and trying to copy-paste captions. A good reposting app boils that entire process down to just a few taps.

Imagine you've got a week's worth of amazing customer photos you want to feature. Doing that manually is a grind. But with an app, you can pull those posts directly from Instagram, schedule them to go live at the perfect time, and even save them in a library for later. It’s a total game-changer.

Key Features to Look For

Not all reposting apps are built the same, and what works for a casual user won't necessarily work for an e-commerce store. You need to look for features that actually help you run your business, not just share a post.

Here’s what should be on your non-negotiable checklist:

High-Quality Downloads: Your biggest enemy is a pixelated, blurry repost. The best apps let you save photos and Reels in their original, crisp quality, so your feed always looks sharp.

Easy Credit Attribution: A solid app will automatically copy the original creator's username for you. Many even let you add a subtle repost sticker, which makes giving credit seamless and keeps your brand looking respectful and professional.

No Watermark Options: While many free apps slap their own logo on your content, look for one that lets you remove it. This keeps your feed looking clean, on-brand, and focused on your products, not the tool you're using.

Scheduling Capabilities: This is huge. Being able to schedule reposts ahead of time lets you batch your work and maintain a consistent posting calendar without being glued to your phone all day.

Weighing Costs and Benefits

Many of the top-tier reposting apps come with a small subscription fee. It might be tempting to stick with a free option, but they usually come with strings attached—think annoying ads, poor-quality downloads, or those big, ugly watermarks. For a serious business, a small monthly investment is almost always worth it.

When you're making a choice, think about what your time is worth. The efficiency you gain from scheduling and one-tap crediting almost always outweighs the small monthly cost. For a deeper look at tools that can help your business run smoother, check out our guide on the best Shopify apps for growing businesses. A smart reposting app is just one piece of an efficient e-commerce tech stack.

The Art of Giving Credit When Reposting

Sharing another creator's content is a fantastic way to build community and keep your feed fresh, but doing it the right way is non-negotiable. Knowing how to repost on Instagram ethically protects your brand's reputation and, more importantly, shows genuine respect for the person who created the content. It’s all about building relationships, not just finding filler for your feed.

And let’s be clear: simply tagging someone in the photo isn't enough, especially when you're reposting to your feed. Proper attribution means giving clear, upfront credit right at the beginning of your caption. Don't bury it! This ensures the original creator gets the immediate visibility they deserve.

Always Ask for Permission First

Before you even think about hitting 'share' on content for your permanent feed, you have to ask for permission. I can't stress this enough—it's an absolutely critical step. The original creator owns the copyright to their work, and posting it without their consent can land your brand in hot water.

The easiest way to do this? Just send a friendly DM. Keep it simple and complimentary. Tell them how much you love their photo or video, then clearly ask if you can share it.

Getting that "yes" turns a simple repost into a real collaboration. It makes your customers feel seen and valued, transforming them into genuine advocates for your brand. Once you have their attention with great content, you’ll want a strong link-in-bio to direct them—our article on alternatives to Linkpop can help you build one.

Simple Message Templates You Can Use

Don't overthink the outreach. A straightforward, genuine note is all you need.

Here are a couple of templates you can adapt:

For Customer Photos (UGC): "Hi [Username]! We are so in love with this photo of our [Product Name]! Would you mind if we featured it on our feed? We'll give you full credit in the caption, of course!"

For Influencer Content: "Hey [Username]! This Reel is fantastic—amazing work! We'd love to share it with our audience. Would you be open to us reposting it to our profile with full credit?"

These simple messages open the door for positive interactions and help you build a real community. Reposting thoughtfully is a key part of any solid content strategy. Done right, it can seriously boost growth; Sprout Social data shows influencer Reels had a 2.08% engagement rate in 2024, easily beating other formats. You can discover more about these Instagram stats and see how they can impact e-commerce brands.

Turning Reposts Into Shopify Sales

Knowing how to repost on Instagram is one thing. Actually turning those reposts into a steady stream of revenue for your Shopify store? That's where the real magic happens. Your secret weapon here is user-generated content (UGC)—it’s the most authentic social proof you can get, building instant trust and nudging followers toward a purchase.

The whole point is to create a frictionless path from a customer's photo on your feed straight to your checkout page. This takes more than a simple tag. You need a smart strategy that pairs a great caption with a crystal-clear call-to-action, transforming casual scrollers into eager buyers.

Crafting Captions That Convert

Think of your caption as the bridge connecting the repost to a sale. Instead of a generic "Thanks for sharing!" message, you want to blend genuine appreciation with a subtle, helpful sales pitch. The goal is to sound natural, not pushy.

Here’s a simple formula I’ve seen work wonders:

Celebrate the Creator: Start by giving the customer a genuine shout-out. Tag them right at the beginning so they see it.

Spotlight the Product: Weave the specific product from the photo or video into the caption naturally.

Sell the Vibe: Don't just sell the item; sell the feeling. Frame it as the key to achieving the look or experience in the post.

Tell Them What's Next: End with a clear, easy-to-follow call-to-action that sends them straight to your link in bio.

Let's say you're reposting a photo of someone with your tote bag. A good caption might be:

This feels personal, and it immediately helps other followers who are inspired by the post. To make this process even smoother, you need an optimized landing page. You can learn more about how to set up your links on Instagram bio to make sure that traffic goes exactly where you want it.

Don't let all that fantastic UGC just sit on your Instagram feed. The ultimate move is to bring that social proof directly onto your Shopify store, where it can influence shoppers right at the moment they’re deciding whether to buy.

Consider creating a dedicated "Community" or "As Seen On You" gallery on your homepage or product pages. This is basically a curated grid of your best customer photos. The key is to make every single image shoppable, linking it directly to the product page for the item featured.

This simple strategy does a few powerful things at once:

Boosts Credibility: It’s proof that real people are out there buying and loving your products.

Reduces Purchase Anxiety: Shoppers get to see what your stuff looks like in the wild, not just in polished product shots.

Increases Time on Site: A cool gallery keeps people clicking around on your website longer, giving them more chances to explore and make a purchase.

When you combine compelling captions on Instagram with a shoppable gallery on your Shopify site, you create a powerful conversion funnel. Every repost becomes a new entry point, turning your customers' content into a direct path to profit.

Common Questions About Reposting on Instagram

As you start reposting on Instagram, you'll naturally run into a few common questions. Getting the etiquette right from the beginning is a huge part of building a brand that people respect and want to follow.

Is It Okay to Repost Someone Else's Content?

This is probably the biggest question people have. Legally speaking, the original creator holds the copyright to their photo or video. The safest and most ethical approach is always to get their direct permission before sharing their content.

For a quick 24-hour Story, a simple tag is usually seen as acceptable. But for anything you're adding to your permanent feed? You absolutely should ask first. It’s a simple sign of respect that helps build genuine relationships with your community and keeps you out of hot water.

Does Reposting Hurt Engagement?

Not at all—in fact, when done right, it can be a massive boost. Sharing user-generated content (UGC) acts as powerful social proof from real customers, which builds trust far more effectively than a standard branded post.

Think about it: the Instagram algorithm often gives a lift to content that's already doing well. By sharing a popular Reel or photo, you can ride the wave of its existing success. The trick is to find the right balance. Your feed shouldn't be only reposts. Weave in UGC with your own original content to keep your feed interesting and valuable for your followers.

What's the Best Way to Ask for Permission?

So, how do you go about asking for that all-important permission? Keep it simple, friendly, and straight to the point. A private DM is the perfect way to have this conversation.

This simple outreach makes your customers feel seen and appreciated. And if you're looking for a deeper dive into how the core Instagram Repost functionality works, you can find more details there.

Ready to turn your Instagram engagement into sales? LinkShop helps Shopify merchants create beautiful, shoppable link-in-bio pages that make it easy for followers to buy the products they see. Start building your high-converting landing page today at https://getlinkshop.com.