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How to Find Link in Bio on Instagram? (2025)

Can't find that Instagram link in bio? This guide shows exactly how to locate bio links from any post, Reel, or Story plus what to do when they're hidden.

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How to Find Link in Bio on Instagram? (2025)
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If you've ever tapped a post that said "link in bio" and found yourself wondering where it actually is, you're definitely not alone. We see this question constantly from both shoppers trying to find products and merchants wondering why their bio link conversions feel lower than expected.
The short answer? It's usually sitting right under the profile description. But Instagram's interface has changed quite a bit (especially with the addition of multiple link slots), and that's created some genuine confusion.
This guide walks through exactly how to find link in bio on Instagram from any starting point. Posts, Reels, Stories, comments. We'll cover what to do when you can't see it, and why so many Shopify merchants are rethinking how they use that precious bio link real estate.
Here's the basic process:
1. Tap the username (not the profile picture) from wherever you are. A post, Reel, comment, or Story.
2. You land on their profile page. Look directly under their name and bio description.
3. Tap the visible link or tap "Links" / "more" to see all of them.
Instagram now lets accounts add up to 5 website links in their profile. (Instagram Help Center)
That's it. Most of the time, the link you're looking for shows up immediately.
Back when Instagram didn't allow clickable links in captions, creators started directing people to the single link in their profile. Even though Instagram has added more linking options over the years (like Story link stickers), the phrase "link in bio" stuck.
In 2025, that bio link might be:
  • A single website
  • A list of up to 5 different links (articles, stores, booking pages)
The key difference? Generic link pages just list buttons. A tool like LinkShop pulls your Shopify catalog directly into the bio link page so visitors can browse, add to cart, and checkout without leaving. This approach is particularly effective for selling on Instagram with Shopify.
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How to Find Bio Link from a Feed Post

1. Tap the username at the top of the post. Not the circular profile photo, which opens Stories.
2. Their profile opens. Scroll down slightly if needed.
3. Look for the link(s) under the bio text.
4. If you see one link but suspect more, tap "more" or "Links" to expand the list.
1. Tap the creator's handle (usually bottom-left of the screen).
2. You're on their profile. Find the link(s) below the bio.
3. Tap the one you need.

How to Find Bio Link from a Story

Creators may still say "link in bio," but many now use Instagram's Link Sticker directly on Stories.
→ If you see a sticker, just tap it to open the link immediately.
→ If not, tap the creator's name to go to their profile and find the bio link. (Instagram)
Tap the username of whoever mentioned "link in bio" to go to their profile, then look for the link section.
1. Open Instagram.com in your browser.
2. Search for the account and click through to their profile.
3. Look for the "Links" label or a clickable link under the bio. Desktop layouts may show multiple links more clearly than mobile.
Instagram profiles can show up to 5 links, but the interface often displays just one with a "see more" or "Links" button to reveal the rest. (Instagram Help Center)
To open the correct link:
  • Tap the visible link area
  • Tap "Links" or "more" to expand
  • Choose the link that matches what the creator referenced (product drop, blog post, booking page, etc.)
This creates friction for Shopify merchants. If you're splitting your bio link into 5 separate URLs (homepage, new collection, blog, contact, support), visitors now need to guess which one to tap. That extra step kills conversions.
A better approach: Use a single link that functions as a mini storefront.
We built LinkShop specifically for this. One URL in your bio, but when people tap it, they see your products, collections, and links organized on a mobile-first page with in-page cart and Shopify checkout. This is a strategic alternative to the scattered approach many tools use. Learn more about effective link-in-bio strategies and how they compare to other alternatives.
Instagram doesn't always give you a "copy link" button for the external URL itself. Here's the workaround:
1. Open the bio link (or expand to find the specific one).
2. Once it opens in Instagram's in-app browser, tap the browser menu and select Copy link.
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3. Paste it wherever you need.
If you want to share the profile (not the bio link), Instagram's newer profile cards feature makes this easier. (The Verge)

They didn't add one

Some accounts literally have no external links. Nothing to tap. If you're setting up your own Instagram shop, make sure you add your link properly.

You're looking at the bio text, not the actual link section

A URL typed into the bio description may show as plain text. The clickable link lives in the Links/Website area below.
Tap "more" / "Links" to expand. Instagram often hides extra links behind one extra tap. (WIRED)

The account is private (and you don't follow)

Instagram says certain profile info is still public for private accounts, but you won't see posts unless approved. If you can't see the profile at all, you may be blocked or the account is restricted. (Instagram Help Center)
If a creator says "my link won't save," Instagram sometimes blocks certain URLs or characters. (Instagram Help Center)
Try:
  • Opening it again and selecting Open in external browser
  • Updating the Instagram app
  • Testing the URL directly in Safari or Chrome
This happens a lot with checkout flows because Instagram's in-app browser can be finicky.
Instagram currently lets you add up to 5 website links in your profile. Here's how:
1. Go to your Profile
2. Tap Edit profile
3. Tap Links
4. Tap Add external link
5. Paste the URL and add an optional title
6. Tap Done
You can remove links, reorder them, and update them anytime. (Instagram Help Center)
Most guides confirm that link editing works best in the mobile app, not desktop.

Should You Use 5 Instagram Links or One Link-in-Bio Page?

Even with 5 link slots available, most Shopify merchants still use a single link-in-bio page. Here's why:
Feature
5 Native Links
Link-in-Bio Page
Visibility
Instagram hides extras behind "more"
All content visible on one page
Experience
Just a list of buttons
Branded, organized, trackable
Shopping
No shopping experience
Can be fully shoppable
Friction
Visitors leave to find products
Products + checkout in one place
For general use (blog, contact, media kit, booking), the 5 links work fine. For Shopify stores trying to turn Instagram followers into customers, a dedicated bio link storefront makes a bigger difference. Many merchants also use similar strategies on TikTok with dedicated link-in-bio approaches.
If you're running a Shopify store and relying on Instagram traffic, your bio link shouldn't just send people somewhere else to hunt for products. It should be the storefront.
That's why we built LinkShop.
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What LinkShop does differently

LinkShop is a Shopify app that turns your single bio link into a mobile-first shopping page with:
  • Product grids and collections pulled directly from your Shopify catalog
  • In-page cart so visitors don't have to leave to add items
  • Native Shopify checkout (no extra transaction fees, no third-party payments)
  • Built-in analytics to track which products followers tap and buy
  • Integrations with apps like Kaching Bundles, Moast (shoppable videos), Alia (email popups), Judge.me (reviews), and Fileflare (digital downloads)
Instead of sending Instagram followers to your homepage where they have to search for the product they saw in your Reel, they land on a focused page that shows exactly what you're promoting. Add to cart, checkout, done. This approach can significantly help increase your Shopify sales and promote your Shopify store more effectively.

Who uses LinkShop

We see everyone from solo creators selling digital art on Instagram to DTC brands with full product catalogs to marketing teams managing multiple social campaigns. It's particularly popular among merchants launching digital products who need a streamlined sales funnel.
The common thread? They were losing conversions somewhere between the Instagram tap and the Shopify checkout, and LinkShop collapses that funnel into a single page.
According to research, reducing friction in the customer journey significantly improves conversion rates. If your Instagram followers are tapping your bio link but not converting, it's probably because the experience between tap and checkout has too much friction. Try LinkShop free for 7 days and see how a focused, shoppable bio link page changes your conversion rate.
If you don't recognize the account or the URL looks suspicious:
  • Check for obvious impersonation (slightly misspelled username)
  • Be cautious with login pages and "giveaway" forms
  • Don't enter passwords or payment details unless you trust the site
Scammers sometimes use fake accounts and "link in bio" to phish for credentials.

Frequently Asked Questions (FAQ)

Tap their username from any post, Reel, Story, or comment to go to their profile. Look under the bio description for a clickable link or tap "Links" / "more" to see all available links.
Common reasons:
(1) They didn't add one
(2) The link is plain text in the bio description but not added as a clickable link
(3) Extra links are hidden behind "more"
(4) The account is private and you don't follow
(5) Instagram blocked the link
Instagram allows up to 5 website links in your profile. (Instagram Help Center)
You can view bio links on desktop, but most guides indicate that editing profile links works best in the Instagram mobile app, not the desktop web interface.
No. Any Instagram account can add links to their profile, regardless of follower count. (Instagram Help Center) In the past, only business/creator accounts or accounts with 10k+ followers could add links to Stories, but profile bio links have always been available to everyone.
Aspect
5 Native Links
Link-in-Bio Tool
What you get
List of button links
Branded landing page
Shopping
No shopping features
Can be fully shoppable (with tools like LinkShop)
Tracking
No analytics
Built-in click and conversion tracking
Organization
Hidden behind "more"
Everything visible and organized
Instagram's 5 links are just a list. Link-in-bio tools (like LinkShop) create a dedicated landing page that can be branded, organized, and (for Shopify merchants) fully shoppable with in-page checkout. Check out these link-in-bio templates for inspiration.
Because LinkShop turns the bio link into a mini storefront with product grids, collections, in-page cart, and Shopify checkout. Visitors can browse and buy without leaving the page. Generic link lists send people elsewhere to hunt for products, which kills conversions. It's a better approach than using comparison tools like Linktree vs Carrd for ecommerce purposes.
Open the bio link from their profile. Once it loads in Instagram's in-app browser, tap the browser menu and select "Copy link." You can then paste it anywhere.
Yes. Most link-in-bio tools (including LinkShop) provide analytics on page views, product clicks, add to cart events, and conversions. Instagram itself doesn't track external link clicks natively, so you'll need a tool or UTM parameters to measure performance. This is particularly useful compared to wondering whether Linktree shows who clicks.
Try opening it in an external browser (Safari, Chrome) instead of Instagram's in-app browser. Also make sure your Instagram app is updated. If it still doesn't work, the link may be broken or blocked by Instagram.
Some generic tools have free tiers (like Linktree's basic plan), but they treat Shopify as just another URL with no deep integration. LinkShop offers a 7-day free trial and costs $15/month after that, with full Shopify integration, in-page cart, and native checkout (no extra transaction fees). For merchants also selling digital products on platforms like Amazon, having a unified bio link strategy across platforms can significantly improve conversions.

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