Does Linktree Show Who Clicks? Explained

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If you're using Linktree, you've probably wondered whether you can see exactly who's clicking your links. Maybe you want to know which followers are most engaged, or perhaps you're just curious if someone specific checked out your profile. The short answer? No, Linktree doesn't show you who clicked.

But that simple answer hides three very different questions people are really asking:

1. "I clicked someone's Linktree. Can they see it was me?"(You're concerned about privacy)

2. "Which of my followers is engaging with my content?"(You're a creator trying to understand your audience)

3. "Which social traffic is actually driving sales?"(You're a Shopify merchant who needs revenue attribution, not just click counts)

This blog will answer all three questions honestly. We'll break down exactly what Linktree tracks, what you can see in your analytics, and why Shopify merchants specifically need something more than Linktree provides. That's where LinkShop comes in, but we'll get to that after covering what Linktree actually does.

Can Linktree See Who Clicked Your Links?

Linktree does not show individual identities of people who click your links.

You cannot see:

Instagram handles or TikTok usernames

Email addresses or phone numbers

Full names

IP addresses

Any list of "Person A clicked at 3:42pm, Person B clicked at 4:15pm"

According to Linktree's Help Center, what you can see is aggregated analytics. Total views, total clicks, unique visitors, click rate, and (on paid plans) top locations, devices, traffic sources, and audience interests. But even on Premium plans with Google Analytics and Meta Pixel connections, you still don't get a neat list of who clicked.

Here's what matters: Linktree protects visitor privacy while giving you useful pattern data about your audience.

A 2024 breakdown from Arsturn puts it clearly: Linktree "doesn't provide user-level data revealing the exact identities of individuals who clicked your links."

The only time you get personal details? When someone voluntarily gives them to you, like filling out a subscribe form or making a purchase through your Linktree commerce tools.

What Data Does Linktree Collect When Someone Clicks?

Before diving into what you can see in your dashboard, let's understand what's technically collected when someone taps your Linktree.

When a visitor clicks your link, their browser sends a request to Linktree's servers. That request includes:

IP address (which reveals approximate location)

User agent (device type and browser)

Referrer (where they came from, like instagram.com)

Timestamp (when the request happened)

Once they're on your Linktree page, each tap on a link is logged as an event Linktree can track.

From this raw data, Linktree could technically build a detailed picture at the device level ("this iPhone in Chicago clicked three times at these timestamps"). According to Linktree's Privacy Notice, they explicitly collect IP address, device type, broad geographic location, referrer, and which links were clicked.

So why don't they show you all this detail?

Two Big Reasons

1. Privacy and compliance

Linktree operates globally with 70 million users (per their own stats). They're subject to GDPR in Europe, CCPA in California, and similar laws worldwide. Showing creators a detailed log of "here are the IP addresses and identities of everyone who clicked" would be invasive and create massive legal risk. Their Terms emphasize protecting visitor privacy.

2. Product positioning

Linktree is designed to answer questions like "which links perform best?" and "where is my audience located?" It's not meant to be a surveillance tool for tracking individual fans. The analytics focus on patterns, not people.

What Analytics Does Linktree Show You?

Let's map out what appears in your Insights tab in 2025. All of this is based on Linktree's official help documentation.

Core Metrics (Available on All Plans)

Metric	What It Shows
Total Views	How many times your profile was accessed
Unique Views	Distinct visitors (repeat visits merged)
Total Clicks	How many times any link was clicked
Unique Clicks	Number of distinct visitors who clicked
Click Rate	Clicks divided by views (as percentage)
Subscribers	People who subscribed via Linktree's subscribe feature
Time To Click	Average time between view and first click

Your dashboard also includes:

Activity graph showing daily views, clicks, and click rate over time

Most clicked links ranked list showing which buttons get the most engagement

Visitors section breaking down traffic by sources (Instagram, TikTok, etc.), locations (countries and cities), and devices (mobile vs desktop)

Individual Link Insights

For each link, you can click the chart icon to see that specific link's performance. According to Linktree's documentation, each link shows:

Lifetime performance overview

Top locations of visitors who clicked that link

Top referrers

Devices used

Special breakdowns for music and podcast links (which streaming services)

So you might see: "This button got 1,500 clicks in the last 90 days, mostly from Instagram, mostly on mobile, mostly from the US and UK."

Still no list of individuals. Just patterns.

Linktree Free vs Paid Plans: Analytics Comparison

Here's how Linktree's analytics change based on your subscription tier, per their Help Center and pricing page.

Data History by Plan

Plan	Analytics History	Monthly Price
Free	Last 28 days	$0
Starter	Last 90 days	$5 (when billed monthly)
Pro	Last 365 days	$9 (when billed monthly)
Premium	Full lifetime	$24 (when billed monthly)

If you want to compare this year's Black Friday performance to last year, you'll need at least Pro.

What You Get on Free vs Paid

Free plan includes:

Unlimited links

Essential analytics (views, clicks, CTR, subscribers)

Activity chart for past 28 days

Lifetime totals summary

Free does NOT include:

Filters by location or source in Visitors section

Audience interests report

CSV export of analytics

Google Analytics integration

Meta Pixel integration

Those are all paid features.

Starter, Pro, and Premium Upgrades

Starter ($5/month) adds:

90 days of history

Most-clicked links ranking

Visitors breakdown (traffic sources, locations, devices)

Pro ($9/month) adds everything in Starter, plus:

Comprehensive analytics with deeper breakdowns

Audience Interests report (what categories your audience engages with across Linktree)

Google Analytics integration

Meta Pixel integration

Automatic UTM parameters on links

Premium ($24/month) adds everything in Pro, plus:

Lifetime analytics history

CSV export of all analytics data (documented here)

Concierge onboarding and priority support

So the higher you go, the more granular and exportable your data becomes. But the privacy stance never changes. No user-level identity from clicks alone.

Can You See Individual Visitors on Linktree?

Let's answer this in very specific ways.

Scenario 1: Can you see who viewed your Linktree page?

No. You see total views and unique views. Not a list of viewers.

Scenario 2: Can you see who clicked a specific link?

No. You see how many people clicked, where they came from (Instagram vs TikTok), what device they used, and roughly where they're located. You don't see who they are.

Scenario 3: When DO you get personal information?

Only when someone voluntarily gives it to you:

They subscribe using your Linktree contact form or subscribe button

They purchase through Linktree's commerce tools

They click through to your website or Shopify store and fill out a form there

In those cases, you can see subscriber emails in the Audience section. On Pro and Premium, you can export subscriber details as CSV (per Linktree's Help Center).

But you still can't reverse-engineer "this subscriber must have been the one who clicked from TikTok at 7:04pm." You can only connect dots probabilistically across systems.

Scenario 4: If I clicked someone else's Linktree, what can they see about me?

Realistically, they see:

Views and clicks increased

One of those clicks came from your platform (Instagram, for example)

A visitor from your city/country clicked (grouped with others in that region)

Most visitors were on iPhone Safari (or whatever you use)

They cannot see your name, handle, or IP inside Linktree's standard analytics.

If they use Meta Pixel or Google Analytics? You might be added to a retargeting audience or anonymous behavior segment, but they still don't see your personal identity. According to Linktree's integration docs, these tools help with remarketing but preserve anonymity.

How to Use Linktree Analytics to Improve Your Bio Link

If you're the Linktree owner, here's how to turn those numbers into something actionable.

→ Step 1: Open Your Insights Tab

Log into Linktree, click Insights, and look at your Lifetime Totals at the top. This gives you a gut-level feel for whether your page is doing anything at all.

→ Step 2: Set the Right Date Range

Use the date picker based on your plan:

Your Plan	History Available
Free	28 days only
Starter	90 days
Pro	365 days
Premium	Lifetime data

Choose the period that matches what you're analyzing. Testing a recent campaign? Use just that timeframe. Strategic review? Use full available history.

→ Step 3: Read the Activity Graph Like a Timeline

The Activity chart shows views, clicks, and CTR over time. Use it to spot patterns:

Did yesterday's Reels spike traffic?

Did your new layout hurt or help click rate?

Are weekends consistently stronger?

→ Step 4: Use Most Clicked to Prune and Prioritize

On paid plans, the Most Clicked section ranks your links from most to least engaged. Use it ruthlessly:

Move top performers higher on your page

Kill or reword links that nobody touches

Test new labels for important links with weak performance

Think of it like pruning a tree. Remove dead branches so strong ones can grow.

→ Step 5: Dig Into Visitors Data

For Starter, Pro, and Premium users, the Visitors section reveals traffic sources, locations, and devices.

Concrete uses:

If Instagram drives far higher CTR than TikTok, double down on IG

If your audience skews to one country, adjust posting times and cultural references

If almost everyone is on mobile, obsess over your mobile experience

On Pro and Premium, the Audience Interests feature adds another layer by showing what types of content your audience engages with across Linktree.

→ Step 6: Use Individual Link Insights for Experiments

For each major link, click the chart icon under it. Compare locations, devices, and referrers. Look for link-specific patterns:

"This link mostly gets clicks from Twitter, not Instagram"

"This link is weirdly popular on desktop only"

This tells you which link deserves which copy, which thumbnail, and which placement.

How to Track Link in Bio Conversions Without Invading Privacy

You can't have a spy dashboard, but you can build a data stack that answers your real business questions.

Think in terms of funnels, not individual people.

Use UTMs Everywhere

On Pro and Premium, Linktree can automatically append UTM parameters to links for better Google Analytics reporting (per their integration docs).

Even on Free, you can manually add UTMs to links going to your website or Shopify store:

https://yourstore.com/products?utm_source=instagram&utm_medium=bio&utm_campaign=summer_launch

Now your analytics tools can attribute sessions and revenue to "instagram / bio" and that specific campaign. You don't know which exact person clicked, but you know which traffic bucket produced which revenue. That's what matters for growth.

Connect Google Analytics and Meta Pixel (Pro and Premium Only)

Linktree's integrations let you:

Send Linktree events into your Google Analytics account (GA integration docs)

Build Facebook/Instagram remarketing audiences with Meta Pixel

This enables behavior-based segments like "people who tapped the product link but didn't buy" so you can run ads to re-engage them.

Still not individual faces, but actionable segments.

Collect Identity on Your Own Real Estate

If you truly need to know "who this is," do it where people expect to provide info:

Email signup forms

Waitlist or application forms

Checkout on your Shopify store

Those are the appropriate places for identity collection.

Why Shopify Merchants Need More Than Linktree Analytics

If you run a Shopify store, "Does Linktree show who clicks?" is actually the wrong question.

What you really need to know is:

Linktree is fantastic at the top of funnel. One link, many destinations. But it lives outside Shopify. Once someone lands on your store, it's up to Shopify analytics and your tracking setup to connect the dots.

And that's where most Shopify merchants hit a wall.

The Attribution Problem

You post a Reel on Instagram. Follower taps your bio link. They land on your Linktree. They click "Shop Now." They arrive at your Shopify store. They browse. Maybe they buy.

What Linktree Tells You	What You Actually Need to Know
"50 people clicked 'Shop Now' from Instagram"	Did those 50 people buy? What was the revenue? Which products? What's my ROI on Instagram content?

Linktree can't answer those questions because it doesn't sit inside your Shopify data. You're forced to stitch together:

Linktree analytics (clicks)

Shopify analytics (orders)

Google Analytics (sessions)

UTM tracking (if you set it up manually)

It works, but it's clunky. And most merchants never do it right.

What Shopify Merchants Really Need

You don't just need to know who clicked. You need to know:

Question	Why It Matters
Which social platform drives sales?	So you can focus effort where revenue happens
Which products perform best from social?	So you can feature winners in posts
What's my conversion rate from bio clicks?	So you can optimize the funnel
Which campaigns drive revenue vs. just traffic?	So you can measure content ROI

This is where a Shopify-native link-in-bio tool changes everything.

LinkShop: Shopify-Native Link-in-Bio for Revenue Attribution

LinkShop is a Shopify app that turns your link-in-bio into a shoppable storefront connected directly to your Shopify catalog, inventory, and checkout.

Instead of sending visitors from Instagram → Linktree → generic homepage → product hunt → add to cart → checkout (with drop-off at every step), LinkShop creates:

Instagram → Your LinkShop page (showing products) → In-page cart → Shopify checkout

Here's what the actual LinkShop experience looks like on mobile:

Why this matters for analytics:

Because LinkShop is Shopify-native, it sees the full funnel. Click on your bio link → product view → add to cart → purchase. You get robust analytics for link clicks, product views, and sales performance because it's built on top of Shopify's own data.

Key Features That Solve the Revenue Gap

Feature	What It Does	Why It Matters
Shopify catalog sync	Your products and inventory stay in sync automatically	No manual updates; shows real stock levels
In-page cart	Customers can add items without leaving the bio page	Reduces context switching and drop-off
Native checkout	Uses Shopify's checkout (all payment methods, taxes, etc.)	No transaction fees beyond standard Shopify
Revenue analytics	Tracks which bio link visits turn into orders	Answers the "did they buy?" question

How LinkShop Is Different from Linktree

Capability	Linktree	LinkShop
Platform	Works with any website	Shopify-exclusive
Primary use case	Creators, influencers, multi-platform hubs	Shopify merchants selling products
Commerce integration	External links to stores	Native Shopify catalog and checkout
Analytics focus	Clicks and traffic sources	Clicks → views → revenue
In-page cart	No	Yes
Transaction fees	None (but drives to external checkout)	None (uses Shopify checkout)
Best for	Creators sharing multiple platforms/content	Shopify stores driving social sales

Honest take: If you're a creator with a podcast, YouTube, Patreon, and merch store all linked from one bio, Linktree is perfect. But if you're a Shopify merchant whose main goal is turning Instagram followers into paying customers, LinkShop gives you the revenue visibility Linktree can't provide.

Two Ways to Use LinkShop

Option 1: Replace Linktree entirely

Put your LinkShop URL in your Instagram bio. Your bio link becomes a shoppable storefront showing products, collections, and key links. You measure revenue directly from social traffic using Shopify's own analytics.

Best for: Shopify merchants who care more about sales than managing a multi-platform hub.

Option 2: Use both (Linktree pointing to LinkShop)

Keep Linktree as your main bio link. Add one key button: "Shop my Instagram" pointing to your LinkShop page. Add UTMs to that link so Shopify knows traffic came from Linktree.

Use Linktree analytics to optimize your top of funnel. Use LinkShop + Shopify analytics to see which visits became orders.

Best for: Creators comfortable with Linktree who want better conversion data without rebuilding everything overnight.

Try LinkShop free for 7 days and see the difference Shopify-native analytics makes.

Frequently Asked Questions

Can Linktree tell me who viewed my profile?

No. You get total and unique view counts, but not a list of individual viewers. This is by design to protect visitor privacy.

Can I see who clicked a specific link on my Linktree?

You can see how many people clicked, where they came from (Instagram, TikTok, direct), what devices they used, and general locations (countries and cities). You cannot see individual identities or usernames.

Does Linktree notify me when someone clicks my links?

No. There's no real-time notification system for clicks. According to Linktree's Help Center, even your own test clicks can take up to 30 minutes to appear in analytics. Don't panic if numbers lag slightly.

How often do Linktree analytics update?

Analytics update within about 30 minutes. They're not real-time, so don't expect instant results after posting.

Can I download my analytics from Linktree?

Only on Premium ($24/month). You can export a ZIP file containing CSV data for activity, cities, countries, devices, and referrers. Pro and lower tiers don't have CSV export (per this doc).

Are Linktree analytics accurate?

They're as accurate as any web analytics:

Ad blockers can hide some events

People switching devices/browsers appear as different unique visitors

Privacy settings can reduce referrer or location detail

Treat them as directionally reliable, not perfectly precise.

What's the best tool for Shopify merchants?

It depends on what you're optimizing for:

→ If you just need a simple link directory and don't track revenue closely: Linktree Free works fine.

→ If you're serious about converting social traffic into sales and want revenue attribution: LinkShop is purpose-built for Shopify merchants.

→ If you manage multiple platforms (YouTube, podcast, Patreon, etc.) and Shopify is just one piece: Linktree's flexibility might be better.

Should I use Linktree or LinkShop for my Shopify store?

Ask yourself: "Is my primary goal to share multiple links, or to drive product sales?"

Goal: Share links to content, podcast, social profiles, and occasionally products → Linktree

Goal: Turn Instagram followers into Shopify customers efficiently → LinkShop

For more detailed comparisons, check out our guide on Linktree alternatives.

Can I use both Linktree and LinkShop together?

Absolutely. Use Linktree as your main bio URL, then add a "Shop my store" button pointing to your LinkShop page. This gives you:

Linktree's flexibility for non-commerce links

LinkShop's Shopify integration for sales tracking

Just make sure to add UTM parameters so you can track which Linktree clicks convert to revenue.

Three steps:

1. Add UTM parameters to all links going to your Shopify store (manually if on Free, automatically on Pro/Premium)

2. Connect Google Analytics (Pro/Premium only) to track sessions and conversions

3. Use Shopify's own analytics to see which UTM sources drive orders

Or skip the complexity and use LinkShop, which handles this automatically because it's Shopify-native.

What You Should Know About Linktree Privacy and Analytics

Linktree doesn't show you who clicked. It shows you patterns: which links work, which platforms send traffic, where your audience is located, what devices they use.

For most creators, that's enough. You don't need to know "Sarah from London clicked at 4pm." You need to know "Instagram drives 60% of clicks and my merch link outperforms my podcast link 3-to-1."

But for Shopify merchants, clicks are just the starting line. What you really need is revenue attribution. Which social traffic turns into orders? What's the ROI on your Instagram content? Which products should you feature in your next Reel?

Linktree can't answer those questions because it lives outside your Shopify data. LinkShop can, because it's built directly on top of your Shopify catalog, checkout, and analytics.

If you're running a Shopify store and relying on social traffic, the question isn't "who clicked?" It's "did they buy?"

For more inspiration on optimizing your social commerce strategy, explore our link-in-bio examples and link-in-bio templates.

Start your free 7-day LinkShop trial and see exactly which social clicks turn into revenue.